About ASFIR 4x4

Explore with Confidence

ASFIR 4x4 was born in the rugged terrain of the Middle East and built by people who live for the thrill of the trail. Founded in 1986 as a family-owned and operated business, ASFIR has grown into a global brand, trusted by off-roaders who demand gear that performs in the real world. Led by veterans of the Israel Defense Forces (IDF), our team brings a unique combination of field experience, technical expertise, and a deep respect for reliability to empower adventurers to explore further, overcome any terrain, and trust their vehicle every step of the way.

Engineered for Extremes. Designed for Life.

ASFIR products are field-proven and crafted to meet military-grade performance standards. Our “less is more” design philosophy ensures every part integrates seamlessly with your vehicle, enhancing its capabilities without disrupting its natural dynamics. With obsessive attention to detail, our gear is built to protect your ride and keep you moving forward, no matter where the trail leads.

World-Class Manufacturing, Made in Israel

All ASFIR products are proudly manufactured in our state-of-the-art facilities in Israel, where advanced automation, precision engineering, and cutting-edge fabrication technology ensure the highest standards of quality, durability, and consistency. From prototype to mass production, our in-house capabilities guarantee that every product upholds the craftsmanship and rugged reliability that ASFIR is known for.

Our Values:

Less is More: Purposeful design, maximum utility.
Master of Perfection: Precision engineering, down to the last bolt.
Field-Proven Gear: Built to perform where it matters most.
Family-Owned & Operated: Grounded in trust and craftsmanship.
Built by Adventurers, for Adventurers: Driven by community, fueled by passion.

ASFIR USA: Israel – America – World

ASFIR USA, headquartered in Phoenix, Arizona, serves as the North American arm of ASFIR 4x4—bringing our trusted off-road protection products to enthusiasts across the U.S. and Canada. We offer localized support, fast shipping, and product lines tailored to North American vehicles and terrain.

In addition to aftermarket distribution, ASFIR USA also manages complex vehicle outfitting projects for the security sector. Working with trusted U.S. manufacturing partners, we deliver high-quality, American-made automotive solutions to organizations and agencies around the world.

Let customers speak for us

from 188 reviews

30 second install easy peasey

30 second install easy peasey, got everything covered now,all install was easy.2021 Gladiator Mojave . Have trans/oil pan,fuel tank. Not gonna do any more lift than what it came with,so I figured better protect the undercarriage. Thanks for the excellent products.

Art Cane

Front/Rear Differential Steel Skid Plate - Dana 44

04/17/2026

I've known asfir products for 30 years

I've known asfir products for 30 years. They always hit the nail on the head. Easy to install, all the hardware, super durable, and cost you the least in ground clearance and in dollars.

Amir Inbal

Jeep Gladiator JT Fuel Tank Skid Plate

04/17/2026

Made my purchase at the OV Overland show

Made my purchase at the OV Overland show. Great folks to deal with at AFIR

Norman Tajudin

ASFIR 4x4 USA

04/16/2026

Great fit and finish and easy to

Great fit and finish and easy to install!

Norman Tajudin

Subaru XV Crosstrek (Incl. Wilderness) Skid Plate Kit (3 Pcs)

04/16/2026

very easy to install.

The JDM Crosstrek 2021 E-BOXER fitted without any problems and was very easy to install. My Crosstrek has a BodyArmor 4x4 Winch Bummer, and the skid plate is not very noticeable from the front, but I'm looking forward to how it looks when lifted up about 2 inches.

Anonymous

Subaru XV Crosstrek Front Skid Plate

04/16/2026

I replaced the plastic bumper on my Ford bronco with a steel capable bumper and installed the

I replaced the plastic bumper on my Ford bronco with a steel capable bumper and installed the ASFIR skid plate that was a perfect fit.
I also have access to the drain plug for easy oil changes.
Excellent product

Anonymous

Ford Bronco Front Skid Plate | for OE Modular/Capable Bumper

04/14/2026

Excellent

Just purchased for my '23 JT Diesel from ASFIR website. Great price. Additional discount. No shipping charges at time of purchase. Fast shipping via FedEx. VERY WELL packed and look great on initial inspection. I used to be a fabricator. So far, really happy. I will update after install and as a long time scraper of boulders all over the southwest U.S., I'm confident of a long, trouble free, satisfying experience and maybe some future purchases. Good job boys & girls. 👍👌

Eric

Jeep Gladiator JT EcoDiesel Underbody Protection Kit (3 Pcs)

04/08/2026

Love all the Asfir armor I put on my Bronco

Love all the Asfir armor I put on my Bronco. Quality is very high, fit is perfect and everything was easy to install. Definitely would recommend it for anybody looking for lightweight, thick aluminum armor!!

John

Ford Bronco Front Lower Arms Protector Skid Plate (L & R)

04/05/2026

Fit like a glove 💪🏼

Clearly, this company know how to produce the highest quality skid plates in the market

Everything fit like a gloves,
Installation was easy

They are the best people with the best customer service out there

Anonymous

Jeep Wrangler JL Fuel Tank Skid Plate | LWB

04/05/2026

Awesome light weight protection

Very simple and straightforward installation. I recommend doing it with a near empty fuel tank unless you want to use floor jacks.

James Higgs

GMC SIERRA 2500 HD AT4 & Chevrolet Silverado 2500 HD Fuel Tank Skid Plate (2 Pcs)

04/05/2026

It was the second one I installed

It was the second one I installed. First one on a gladiator second one on my Jeep Rubicon. Everything fit like it should. Good quality at a fair price.

Anonymous

Jeep Wrangler JL Engine & Transmission Skid Plate | 3.6L | 2018-2020

04/04/2026

Perfectly fit on my 2025 subaru crosstrek wilderness

Joseph

Subaru Forester / Crosstrek (Inc. Wilderness) Transmission skid plate

04/03/2026

The best product!!!

The best product out there

Anonymous

Jeep Gladiator JT Fuel Tank Skid Plate

04/03/2026

Everything came complete as advertised

Everything came complete and, fit exactly as it was supposed to! Great quality and I like the quarter inch thickness of the plates. My only complaint would be the instructions weren’t as complete as I thought they would be, but I was able to figure installation process out.

David Ferguson

Subaru Crosstrek (XV) / Forester Fuel Tank Skid Plate (2 Pcs)

03/30/2026

Gladiator Skid Plates

So easy to work with!

Anonymous

Jeep Gladiator JT Engine & Transmission Skid Plate

03/20/2026

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181

How was your overall shopping experience?: Very positive. They gave me lots of feedback on all my questions while I was deciding

I recently added the ASFIR Rock Sliders to our LC 250. I had thought about publishing a detailed post on the install with pics and video, but after watching the video ASFIR made for it and looking at thier instructions, I realized how truly easy it is. Just about anybody could do it. For the weight, cost, and customer service I got from them I am VERY pleased. Plus, they look awesome, if I do say so myself 😎

Thanks, Devin!

Really appreciate the detailed feedback. Glad to hear the install was as straightforward as it should be and that the instructions and video made things clear and easy to follow.

Great to know you’re happy with the quality, pricing, and the support along the way that means a lot to us. And yeah, the sliders definitely add a sharp look to the LC 250 😎

If you need anything else down the road, feel free to reach out anytime.

How was your overall shopping experience?: Great

Thanks, Norman!
It was great meeting you at the OV Overland show glad you had a positive experience with the team

How was your overall shopping experience?: Everything was done perfectly! I couldn’t believe how fast I got the products, the high-quality and the great fit!

Great products, great customer service!!

Great products, great customer service, superfast delivery, easy installs! Definitely would continue to buy ASFIR body armor!!

Thanks John! Great to hear everything arrived quickly and installed smoothly. We’ll be happy to have you back anytime.

How was your overall shopping experience?: Excellent

Asfir site easy to use

Asfir site easy to use !

Pascal, we really appreciate you taking the time to share this. Glad the site was easy to navigate and that everything went smoothly!

How was your overall shopping experience?: Easy to navigate website. Fast shipping.

Fast shipping

Fast shipping, fair price and good quality. I’m satisfied.

Thank you, Joseph!
We really appreciate your feedback. We're glad to hear the shipping was fast, the pricing fair, and that you had a smooth experience on our website. That’s exactly what we aim for.