Since 1986, ASFIR specializes in accessorizing and improving vehicles.

ASFIR, a diverse and unique company, divides its operation into three main divisions:

1. 4X4 vehicles' accessorizing division

2. Seating division

3. Lighting and Siren division

The integration of the expert departments at ASFIR – research & development, production, import & export, service and sales - creates a unique humane mixture, which contributes to the company’s innovation and professionalism.

The company's plant, based in the northern part of Israel, is equipped with the latest machinery and the most advanced technology, including specially built dedicated machines, which enable the company's development team to design and produce a considerable variety of products. 

ASFIR provides a complete warranty and repair service for all its products. The company's branches and its service layout are dispersed throughout the country, and provide the customer a professional, swift and courteous service, at any given location.

ASFIR exports its products to Europe and to the United States and is constantly seeking new markets.

ASFIR operates under the close supervision of the Israeli Standard Institute and the Ministry of Transportation, and upholds the highest quality standard ISO 9001. 

Asfir is known for its professionalism, vast experience and long lasting service. Asfir’s policy is to constantly develop and provide the best possible service in order to maintain full satisfaction for its customers.